The boycott asks Christians not to buy cars from Ford or its seven other brands: Lincoln, Mercury, Volvo, Jaguar, Land Rover, Aston Martin, and Mazda. The reason: Ford's sponsorship of "gay pride" events, its financial support of organizations such as the Gay and Lesbian Alliance Against Defamation (GLAAD), and its advertising in gay magazines and television programs.
Ford executives blame a weakening in new-home construction for the lag in sales of its full-size pickups. Also, Toyota launched its redesigned Tundra in February and is calling its introduction the most important in the history of the company, because U.S. auto dealers still dominate domestic truck sales.
But Sharp maintains that Ford is just being coy about the effects of the boycott.
He points to last summer, when more than 75 Texas Ford dealers signed a letter urging then-Ford CEO Bill Ford to "cease" advertising in homosexual "media and events." The dealers told Ford the boycott was "affecting our business."
Dealers have reacted to the boycott in a way Ford itself has not. In May 2005, when the AFA first mulled a boycott of Ford products, a dealer in the Dallas/Fort Worth area approached the organization, setting up a meeting between AFA representatives and several Ford dealers.
The dealers asked the AFA to delay the boycott for six months to give them time to see what they could do alleviate the AFA's concerns. The AFA agreed.
The dealers then went to work lobbying Ford, which soon appeared ready to give in to their demands.
Finally, Ford said it would stop giving cash and vehicle donations, or endorsements, to homosexual social activities, such as "gay pride" parades.
However, just as the AFA was ready to celebrate victory, a consortium of gay groups slammed the brakes on the deal. They declared that the agreement between Ford and the AFA was unacceptable.
At that point, Bill Ford announced that all Ford brands would support gay media with advertising, and the boycott battle began in earnest.
Now, after a full year of boycott, the AFA is considering whether to extend it.
"At this time we continue to monitor Ford's activities," Sharp says. "Ford has continued advertising in homosexual magazines ... [W]e may extend that boycott to a continuance of a longer period of time."
The Grapevine says..Its too late, too many people know about Ford history and what the agenda is. Buy Chevy!